Photography
Images are a powerful visual asset for helping us tell our story.
Tools
If you have an event that you would like photographed, submit your request to Lisa Mueller. We can assist in arranging professional photography and/or providing in-house photographers.
Photography Tips
Examples in UB's brand photography collections
Check out the Brand Photography Collections in UB's Photo Database. This is a great guide for choosing photos that align with the UB brand!
Taking event photos yourself?
Tell the full story with wide, medium, and close up images. Be patient and wait for emotion and moments. Every event has a beginning, middle, and end. Try to capture the entire story.
Basic photo composition guidelines
Remember the rule of thirds
- Fill the frame
- Use leading lines
- Watch for clear backgrounds
- Don't cut off limbs when photographing people
Style notes
- Focus. Use short depth of field and selective focus on tight and medium shots.
- Framing. Incorporate large amounts of negative space to allow for the overlay of text in layouts.
- Subject. Capture candid, authentic moments. Avoid overly posed or staged images. No looking directly at the camera. The exception to this rule is the Portrait category. People being featured in a more personal, in-depth or editorial manner can appear more posed and can be looking directly at the camera.
- Lighting. Bright, natural, directional light is always preferred. Studio lighting should be subtle.
- Composition. Coverage options for focus and framing help build a strong library. Use both selective focus and full focus. Choose short, medium and wide framing options.
- Abstract. Objects, especially a lot of the architecture on campus, can be captured in a more abstract manner, focusing on details and nuances rather than the entire structure.