Visual Identity and Guidelines

Our visual identity is created through our logos, graphics, colors, fonts and messaging. The School of Law is a sub-brand of the University at Buffalo while also having its own unique identifiers. The consist and accurate use of these brand elements helps our audience easily recognize our school, create a welcoming presence and connect us with our greater university.

Note: These guidelines complement, but do not supersede, the UB visual identity guidelines. Consult the identity section of the Division of Communications' website.

Our messaging map acts as a guide for law school faculty and staff. It is intended to provide a framework for all law school communications that consistently tells our unique story, while aligning with the university's brand attributes.

Please complete the form below for any branded merchandise (i.e.; items that include a law school logo or name) that you plan to use as a promotional or giveaway item (i.e.; “swag”).  Please be as flexible as possible with your product requests so that we can combine orders across departments and minimize our per-item costs. You must submit a separate form for each item you are requesting. Note that the merchandise requested cannot be sold.

The Office of Communications will review all submissions and consult with the Budget Team and the Dean’s Office to determine if merchandise requests can be filled. Please allow at least two weeks for review of your request. Note that merchandise orders often take several weeks to process depending on the vendor, so be sure to plan accordingly.