Professor; Vice Dean for Research and Faculty Development
Research Focus: Intellectual Property, Law and Neuroscience, Law and Technology, Legal History, Advertising Law
Links: Curriculum Vitae, SSRN
617 O'Brian Hall, North Campus
Buffalo, NY 14260-1100
716-645-5959
bartholo@buffalo.edu
INTELLECTUAL PROPERTY AND THE BRAIN: HOW NEUROSCIENCE WILL RESHAPE LEGAL PROTECTION FOR CREATIONS OF THE MIND (Cambridge University Press, 2022)
ADCREEP: THE CASE AGAINST MODERN MARKETING (Stanford University Press 2017).
From Debbie Does Dallas to The Hangover: The Changing Landscape of Trademark Law in Tinseltown in HOLLYWOOD AND THE LAW (BFI/Palgrave Press 2016) (co-authored with John Tehranian).
Nonobvious Design, 108 IOWA LAW REVIEW 601 (2023)
Disciplinary Power, 22 ADVERTISING & SOCIETY QUARTERLY 1 (2021)
Copyright and the Creative Process, 97 NOTRE DAME LAW REVIEW 1 : 357-416 (2021)
SSRN
Copyright and the Brain, 98 WASHINGTON UNIVERSITY LAW REVIEW 525, 525-586 (2020)
SSRN
Neuromarks, 103 MINNESOTA LAW REVIEW 521 (2018)
SSRN
The Law of Advertising Outrage, 19 ADVERTISING & SOCIETY QUARTERLY 1 (Sept. 2018)
The Political Economy of Celebrity Rights, 38 WHITTIER LAW REVIEW 1 (Spring, 2018) (invited article)
SSRN
Intellectual Property’s Lessons for Information Privacy, NEBRASKA LAW REVIEW vol. 92: 746-798 (2014)
SSRN
Striking a Balance Between Privacy and Online Commerce, UTAH LAW REVIEW ONLAW 168-173 (2013)
SSRN
Trademark Morality, WILLIAM & MARY LAW REVIEW vol. 55: 85-161 (2013)
SSRN
An Interstystemic View of Intellectual Property and Free Speech, GEORGE WASHINGTON LAW REVIEW vol. 81: 1-91 (2013)
SSRN
A Right is Born: Celebrity, Property, and Postmodern Lawmaking, CONNECTICUT LAW REVIEW vol. 44: 301 (2011)
SSRN
Causing Infringement, VANDERBILT LAW REVIEW vol. 64: 675 (2011)
SSRN
Advertising and Social identity, BUFFALO LAW REVIEW vol. 58: 931-976 (2010)
SSRN PDF
Foreword: Advertising and the Law, BUFFALO LAW REVIEW vol. 58: 717-720 (2010)
SSRN
Contributory Infringers and Good Samaritans, AKRON INTELLECTUAL PROPERTY LAW JOURNAL vol. 3: 1 (2009)
SSRN PDF
Cops, Robbers, and Search Engines: The Questionable Role of Criminal Law in Contributory Infringement Doctrine, BRIGHAM YOUNG UNIVERSITY LAW REVIEW vol. 2009: 783 (2009)
SSRN
Copyright, Trademark and Secondary Liability after Grokster, COLUMBIA JOURNAL OF LAW & THE ARTS vol. 32: 445 (2009)
SSRN
Advertising and the Transformation of Trademark Law, NEW MEXICO LAW REVIEW vol. 38: 1-48 (2008)
SSRN
Advertising in the Garden of Eden [comments], BUFFALO LAW REVIEW vol. 55: 737 (2007)
SSRN
The Secret Life of Legal Doctrine: The Divergent Evolution of Secondary Liability in Trademark and Copyright Law, BERKELEY TECHNOLOGY LAW JOURNAL ((co-authored with John Tehranian)) vol. 21: 1363 (2006)
SSRN
Making a Mark in the Internet Economy: A Trademark Analysis of Search Engine Advertising, OKLAHOMA LAW REVIEW vol. 58: 179 (2005)
SSRN
Legal Separation: The Relationship Between Law Schools and the Central University in the Late Nineteenth Century, JOURNAL OF LEGAL EDUCATION vol. 53: 368 (2003)
SSRN
Protecting the Performers: Setting a New Standard for Character Copyrightability, SANTA CLARA LAW REVIEW vol. 41: 341 (2001)
SSRN
Judicial Deference and Sexual Discrimination in the University, BUFFALO WOMEN'S LAW JOURNAL vol. 8: 155 (2000)
SSRN